Research in to adverts for digipaks.

Research in to adverts for digipaks from Briony96

From this task I have learnt the importance of adverts in promoting an artist and their CDs. They are ways in which the artist can present their personality and genre of music, which is an important factor that I must consider myself when making my own promotional poster.
The styles of these adverts vary between artists. Certain features seem to be conventional, such as font written white in capital letters and the release date of the album.
For this I need to spend some time in the planning stage actually picking out these specific features and using these as inspiration for my own digipak. Some features that I particularly like include the use of close up shots and the name of the artist being a main focus point.

Research into digipaks.

For this task I wanted to look into digipaks from the singer songwriter genre. I decide to look at four different ones, so that I was not limiting myself in any way. I went into this task with the aim of understanding what was needed for a digipak to meet the conventions of the singer songwriter genre, knowing the limits of creativity that I may meet as a part of this. 

 

Research Into Digipaks by Briony96

From this task I have learnt the important role that digipaks play in promoting both artists and their CDs. I have also discovered the conventions of the singer songwriter genre, and how there is a lot of variety within this. This will be important when I am planning my digipak, as I can return to it to recognise which features I liked and disliked when I partook in this task, as well as reminding myself of the conventions of my genre.

Tracking an artist/band throughout their career.

Music Channels.

Audience Research part two.

From my initial look into potential audiences, I have established who I want to aim my promotional pack at. This is both males and females between 16-24. I have discovered that these young audiences enjoy the singer songwriter genre and it is a genre that is non-gender specific.
I then decided to create another survey and send it out to as many people from within my target audience group as possible. I wanted to know what they would expect from each part of this promotional package: the music video, poster and digipak.
Below is a link to my new survey.
https://www.surveymonkey.com/s/YH325XL

Some of the questions are the same as before, but many are new. I wanted to divide them up so that each section of the promotional package is featured in the right proportions.
I will then keep these responses as a crucial pivotal point for the planning stage. I need to ensure that I keep my target audience in mind at all times, which constant reference to this feedback will enable me to do.
This task has been important and very useful as it has allowed me to recognise my target audience and their needs, so that everything I do will happen with them in mind.

Audience Research.

I began my audience research with a survey, asking people about the folk/singer songwriter genre that I was interested in looking into. However, I realised that I was not getting the responses that I wanted, so I tweaked the survey. I then asked people about the singer songwriter genre only, and I was pleased with the responses that I was getting from this.

First Survey.

https://www.surveymonkey.com/s/QPQXTGJ

Second survey.

https://www.surveymonkey.com/s/FJX56NZ

I then collected and analysed these results, and what I found proved to be very interesting. There were a lot of common trends, with most clients being below the age of 24, and the majority of these being under 18. I also found more females responded than males, though this could be down to the clientele that I had available to me.

Survey Responses by Briony96

I created a voki to represent my target audience, and their likes and dislikes.

Johnathan.

It has allowed me to know who I need to make my music video appeal to, which will be crucial in ensuring that I fit my genre and its audiences.

From this task I have learnt the importance of establish a target audience, and know what they like and dislike. This will ensure that I work within my genre, which will be important in making a successful project. In planning my project, I need to ensure that I consider my target audience at all times.

Analysis of a previous students work.

For this task I wanted to analyse three music video from previous students. I looked at various genres so that I could be inspired from a broad range of music.

Analysis of a previous students work from Briony96

Below is a photopeach showing screenshots from each of these videos to illustrate the points that I am making.

Screenshots from previous work. on PhotoPeach

These music videos can be seen below.

One.



Two.



Three.



This task has been really useful as it has taught me how to make a successful music video, as well as a conventional one. I have picked up certain features that I really like, such as the use of font overlapping the video, and these will be useful to reflect upon during my planning. I have also recognised features that I do not like, which has given me an understanding of what to avoid doing. By looking at a variety of genres, I have discovered what conventions there are for each, whilst also recognising techniques that feature across all three. These will be something that I will look into again during the planning stage.

Analysis of previous students work mini task.

From this task I have leant the importance of the research and planning stages, as they allow for the construction stages to be a lot easier as you have that pre-existing knowledge to fall back on. I must try to make my own research and planning stages as high quality as possible to ensure that my music video will also be successful therefore.

Also, I have been inspired by some of the blog posts that I have seen. For example, there was a post showing the chosen artist/band performing. This was something that I was already considering myself to do with Mike Dignam if I use 'Great Escape' as my final song as I have live footage and images of him performing.

One of the important sections was the storyboarding, and on some of the examples that I have seen today, this has proven to be a crucial stage in allowing the construction task to be a lot easier.

Inspiration and Influences.

Carol Vernallis

Carol Vernallis is a media theorist, who I have looked into so that I can understand her theory about music videos better.

Carol vernallis finished from Briony96

This has been important as it has allowed me to understand an important theorist, and I can then come back to this when I am making my own music video to decide whether to follow it or go completely against it. This is a decision that will impact my planning stage as I will have to consider the ways in which I will use theories. It will be important to use the right ones in the right ways, so that it is conventional.